DESIGNER &
ART DIRECTOR
Graeson is a Latine designer and art director born and raised in Chicago.
With over 10 years of experience, he believes design is a vital tool in creating visual narratives for social change.
Today you can find him leading design at the National Public Housing Museum.
SELECTED WORKS
Third Wave Fund
Annual report design, infographics, and digital design consultation for an organization dedicated to gender justice.
Digital design and print collateral for an organization based in Milwaukee, Wisconsin, dedicated to expanding the civil and workers’ rights of immigrants. Collateral included postcards, brochures, forms, agendas, and voting info materials.
Voces de la Frontera
Brand identity (logo design, color, type) and copywriting for a web app created by Chicago youth.
Expunge.io
Pilsen Open Studios
Art direction, including logo design, lettering, illustration, layout, poster, and invite design, for an annual artist event in Pilsen, Chicago.
Designed various branding and marketing materials, from concept to production, based on museum guidelines, including, but not limited to, brochures, newsletters, invites, maps, large-scale vinyl graphics, signage, and labels for works of art.
Art Institute of Chicago
Art direction and design for a Southern California design studio. Created a hand drawn typeface, illustrations, and large-scale graphics, to help San Diego’s Art District emphasize its artistic relationship with the neighboring city of Tijuana, Mexico.
Studio Fabric
Digital and print design for a startup geared towards enrolling Latines in higher education. Working alongside the creative director, I was involved in the full design process from concept to production. Designs include workbooks, manuals, posters, digital ads, and an e-commerce site, as well as using UX/UI to redesign the signup/login process.
New Futuro
Designed a book about the history of an iconic Chicago skyscraper, from concept to production, included book layout, typography, and color palette. The book text is in Spanish. A poster was designed to complement the book.